Presentations and sales materials
Master slides for the whole company, pitch decks for every client and one-pagers that get the point across in seconds.
Sector:
B2B e-learning
Scope:
Master slides, Pitch decks, One-pagers
Masterplan.com is a German B2B e-learning platform. Sales and marketing needed materials to talk to clients and present the offer. I designed three things that work together: master slides anyone can use to build a presentation on their own, pitch decks tailored to a specific client, and marketing one-pagers.
Presentations and sales materials
Master slides for the whole company, pitch decks for every client and one-pagers that get the point across in seconds.
Sector:
B2B e-learning
Scope:
Master slides, Pitch decks, One-pagers
Masterplan.com is a German B2B e-learning platform. Sales and marketing needed materials to talk to clients and present the offer. I designed three things that work together: master slides anyone can use to build a presentation on their own, pitch decks tailored to a specific client, and marketing one-pagers.
Presentations and sales materials
Master slides for the whole company, pitch decks for every client and one-pagers that get the point across in seconds.
Sector:
B2B e-learning
Scope:
Master slides, Pitch decks, One-pagers
Masterplan.com is a German B2B e-learning platform. Sales and marketing needed materials to talk to clients and present the offer. I designed three things that work together: master slides anyone can use to build a presentation on their own, pitch decks tailored to a specific client, and marketing one-pagers.
Master slides
Before the master slides, people kept saying they didn't know how to make a presentation. Slides looked different every time, and sometimes even the logo was used the wrong way. Everyone worked in a different tool, so I designed the same set of more than 40 layouts in PowerPoint, Google Slides and Pitch. The logo, colours and fonts are already in place, and layouts for text, images, charts and quotes just need content. Today the whole company uses them.
Master slides
Before the master slides, people kept saying they didn't know how to make a presentation. Slides looked different every time, and sometimes even the logo was used the wrong way. Everyone worked in a different tool, so I designed the same set of more than 40 layouts in PowerPoint, Google Slides and Pitch. The logo, colours and fonts are already in place, and layouts for text, images, charts and quotes just need content. Today the whole company uses them.
Pitch decks
Every pitch deck was made for a specific client we were talking to. Instead of one generic offer for everyone, the client got a presentation about their needs and what Masterplan could do for them. Masterplan.com pitch decks reached companies such as VW and Otto Group.
Pitch decks
Every pitch deck was made for a specific client we were talking to. Instead of one generic offer for everyone, the client got a presentation about their needs and what Masterplan could do for them. Masterplan.com pitch decks reached companies such as VW and Otto Group.
One-pagers
The one-pagers are the marketing offer in a nutshell: one page that shows what Masterplan is in a few seconds. The platform, the courses, the key numbers and the companies that use it, laid out so they are quick to scan. Each one-pager has a different topic, but they are all built from the same brand elements, so they read as one series.
One-pagers
The one-pagers are the marketing offer in a nutshell: one page that shows what Masterplan is in a few seconds. The platform, the courses, the key numbers and the companies that use it, laid out so they are quick to scan. Each one-pager has a different topic, but they are all built from the same brand elements, so they read as one series.
The outcome
Sales and marketing got a full set of materials in one style: from a presentation anyone can make on their own, to a deck for an important meeting, to a page they can send a client after a call. Together with the brand book, they keep Masterplan consistent in every client touchpoint.
The outcome
Sales and marketing got a full set of materials in one style: from a presentation anyone can make on their own, to a deck for an important meeting, to a page they can send a client after a call. Together with the brand book, they keep Masterplan consistent in every client touchpoint.
