Social media ads
LinkedIn ads and posts that get the point across in a few seconds.
Sector:
B2B e-learning
Scope:
Ad campaigns, Posts and carousels, Photo editing, PACE logo
For Masterplan.com I designed ads and posts, mostly for LinkedIn. The German copy came from the marketing team, and I took care of everything else: the visual idea, composition, choosing and editing photos, the 1:1 and 4:5 formats and new versions of each ad.
Social media ads
LinkedIn ads and posts that get the point across in a few seconds.
Sector:
B2B e-learning
Scope:
Ad campaigns, Posts and carousels, Photo editing, PACE logo
For Masterplan.com I designed ads and posts, mostly for LinkedIn. The German copy came from the marketing team, and I took care of everything else: the visual idea, composition, choosing and editing photos, the 1:1 and 4:5 formats and new versions of each ad.
Social media ads
LinkedIn ads and posts that get the point across in a few seconds.
Sector:
B2B e-learning
Scope:
Ad campaigns, Posts and carousels, Photo editing, PACE logo
For Masterplan.com I designed ads and posts, mostly for LinkedIn. The German copy came from the marketing team, and I took care of everything else: the visual idea, composition, choosing and editing photos, the 1:1 and 4:5 formats and new versions of each ad.
Mandatory training
Mandatory training does not sound exciting, so I went for bold, slightly absurd images: a megaphone shouting straight into someone's ear, a rooster struggling to see the bigger picture, a motorway showing the difference between chaos and order. The images are stock photos and AI-generated visuals that I reworked in Photoshop until they matched the brand colours.
Mandatory training
Mandatory training does not sound exciting, so I went for bold, slightly absurd images: a megaphone shouting straight into someone's ear, a rooster struggling to see the bigger picture, a motorway showing the difference between chaos and order. The images are stock photos and AI-generated visuals that I reworked in Photoshop until they matched the brand colours.
PACE and learning AI
PACE is the AI coach inside the Masterplan platform. I designed its logo and a series of ads showing how to work with it: chatting with the coach, interactive sessions, support at any time. Alongside them, ads about learning AI, such as the browser game dinosaur next to a real T-rex: that is the difference between teaching yourself and learning with Masterplan.
PACE and learning AI
PACE is the AI coach inside the Masterplan platform. I designed its logo and a series of ads showing how to work with it: chatting with the coach, interactive sessions, support at any time. Alongside them, ads about learning AI, such as the browser game dinosaur next to a real T-rex: that is the difference between teaching yourself and learning with Masterplan.
Data and carousels
Some ads were built on numbers: the reasons why companies in Germany do not use AI, and survey results. I turned the results into carousels where each card holds one number. A large figure in the background and a short sentence make the result readable at a glance, and an arrow invites you to swipe on.
Data and carousels
Some ads were built on numbers: the reasons why companies in Germany do not use AI, and survey results. I turned the results into carousels where each card holds one number. A large figure in the background and a short sentence make the result readable at a glance, and an arrow invites you to swipe on.
Posts and webinars
Next to the 4:5 ads I designed square posts: webinar invitations with speakers, before and after comparisons for Power Skills, a knight in armour at a desk. Each has one headline and one image, so it still works as a small thumbnail in the feed.
Posts and webinars
Next to the 4:5 ads I designed square posts: webinar invitations with speakers, before and after comparisons for Power Skills, a knight in armour at a desk. Each has one headline and one image, so it still works as a small thumbnail in the feed.
Power Skills and Future Skills
The Power Skills campaign shows real people from different departments, to make it clear that the courses are for everyone, from IT to production. Next to it, the Future Skills poster from a one-off event, in the same brand style.
Power Skills and Future Skills
The Power Skills campaign shows real people from different departments, to make it clear that the courses are for everyone, from IT to production. Next to it, the Future Skills poster from a one-off event, in the same brand style.
The outcome
The ads share the brand colours, a pink accent and the Masterplan logo, and many headlines have one handwritten word. So even when the topic, the image and the background change, it is easy to recognise Masterplan in the feed.
The outcome
The ads share the brand colours, a pink accent and the Masterplan logo, and many headlines have one handwritten word. So even when the topic, the image and the background change, it is easy to recognise Masterplan in the feed.
